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For your reference, we have included the original job posting below.
Associate Brand Manager
Job Number:
39452395
Company Name:
Entertainment Industry Employer
Job Location:
Santa Monica, CA US
Job Categories:
Arts, Entertainment & Gaming Marketing & Advertising
Associate Brand Manager
Major Entertainment Studio has an immediate opening for an Associate Brand Manager to handle all DVD marketing aspects for select theatrical and direct-to-video titles.
This position will handle product development though delivery, marketing and promotions.
Will develop and implement integrated marketing plans and strategies for family home entertainment titles that maximize sales potential (trade and consumer); and manage the creative process to ensure the proper execution of all advertising, marketing materials, product design/packaging and promotional development.
Lead the integration of Sales, Marketing, Legal and Operations to ensure proper execution.
Develop promotional partnerships and execute consumer campaigns supporting retail accounts.
Manage third party branded and non-branded release partnerships (work with the brand owners/Producers).
Direct and supervise execution and evaluation of media buys and PR efforts.
Create and manage financial budgets for all projects and promotions coordinated with business plan objectives.
The successful candidate will have brand management experience.
Consumer packaged goods and entertainment industry experience in the children's entertainment industry would be a plus.
