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For your reference, we have included the original job posting below.
Director, International Marketing & Creative Adv.
Job Number:
41936733
Company Name:
Entertainment Industry Employer
Job Location:
Burbank, CA US
Job Categories:
Arts, Entertainment & Gaming Marketing & Advertising
Director, International Marketing & Creative Adv.
Major Entertainment Studio seeks a Director, International Marketing & Creative Advertising for the International Marketing department. Position works with worldwide marketing team in the day-to-day creation, management & implementation of marketing materials and assets across all International territories. Works with the SVP in the communication and management of marketing & creative strategy across all international markets. Works with individual markets in the creation, development and adaptation of campaigns to meet local strategic needs.
JOB RESPONSIBILITIES
Works with Senior Vice President of Marketing & Creative Advertising in the creative development, execution and implementation of international marketing campaigns.
Day to day contact and approval re local advertising materials and adaptation of Home Office creative to fit local strategy.
Works with all international offices in the development, creation and execution of local campaign needs.
Under the direction of the SVP, directs outside vendors and creative agencies in the development of all advertising materials.
Works with distribution and sales to establish production timelines and delivery schedules based on international needs.
Day to day communication with all International offices re approvals of locally produced materials, media promotions, exhibitor activations etc.
Hires, sets budget for and supervises finishing vendor on all print and audio-visual materials.
Oversees all production of audio-visual, print and collateral campaigns. Supervises all internal and external finishing staff and agencies.
Works with BBK and local offices in the development of materials for exhibitor conventions and show reels.
Oversees technical and show crews at international conventions and trade shows (Cinexpo, CineAsia) to ensure correct presentation of WB materials. Often attends such conventions.
Works closely with Publicity Department in the development and creation of -behind-the-scenes-/-First Look- vignettes and programming incl. TV specials etc.
Works with distribution and exhibitor services in liaison and communication to international exhibitors and in the creative and development of exhibitor specific materials.
Works with all legal and business affairs divisions to ensure the proper billing and usage are implemented in creative materials. Researches and locates materials throughout company to supply creative vendors, graphic designers, etc. to aid in the development of marketing campaigns.
Develops and distributes usage guidelines for advertising materials.
Works with domestic Ad/Pub services and other relevant divisions to secure film and promotional footage for the development of A/V needs including select publicity requirements.
Oversees the flow of information between international Ad/Pub Services and Intl. Creative Advertising. Communicates weekly status and troubleshoots any special needs and deadlines.
In conjunction with domestic Ad/Pub services, manages all music licensing and internet clearance issues, for International.
Sources and makes recommendations for use of outside vendors and agencies.
Works on special projects involving both internal divisions and international field offices.
