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For your reference, we have included the original job posting below.
Manager, Digital & Social Media Research
Job Number:
42797834
Company Name:
Entertainment Industry Employer
Job Location:
Burbank, CA US
Job Categories:
Arts, Entertainment & Gaming Marketing & Advertising
Manager, Digital & Social Media Research
This Entertainment Company seeks a highly motivated and confident Manager of Global Digital and Social Media research. The candidate should be well-versed in the digital entertainment research space along with being enthusiastic about social media research. The individual will define and develop all aspects of primary research studies along with managing significant secondary data sources. The position reports to the Exec. Director of New Products but also collaborates the VP and other Directors on the department social media listening research initiative.
JOB RESPONSIBILITIES
Assists with digital primary research (Project scope, RFP, vendor selection, data review and presentations).
Manages the tracking of all key digital secondary research (Nielsen, Futuresource, Screendigest, etc.).
Specifically assists with key initiatives such as UltraViolet and other digital product launches.
Works with vendors to refine all social media title and campaign reports and improve social media ROI metrics and methods for capturing data.
Reviews all new social media tools and vendors to gain competitive advantage and makes recommendations to VP and ED.
Manages budget reconciliation for digital and social media research initiatives.
