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For your reference, we have included the original job posting below.
Social Media Manager
Job Number:
40343195
Company Name:
Fashion Industry Employer
Job Location:
Los Angeles, CA US
Job Categories:
Merchandising, Purchasing & Retail Management & Business
Social Media Manager
Who What Wear is seeking a full-time Social Media Manager to oversee the company's social media strategy in order to drive awareness, traffic, engagement and conversion. Reporting directly to the Chief Operating Officer, this role interacts cross-functionally with Editorial, Ad Sales, Business Development and Marketing teams to support their respective objectives while ensuring consistency in Who What Wear's voice and tone.
The ideal candidate will have a demonstrated passion for fashion, familiarity with the Who What Wear voice, and a true love for social media combined with business savvy and a knack for developing creative partnerships and promotions while engaging our readers in an authentic way through relevant social media content.
JOB RESPONSIBILITIES - Oversee and execute social media strategies, guidelines, best practices, promotional campaigns and day-to-day activities - Help develop and manage YouTube channel strategy in collaboration with the COO - Analyze effective benchmarks for measuring impact of social media efforts in order to determine campaign effectiveness through relevant monitoring tools - Develop social media copy for both editorial and marketing efforts - Conceptualize and lead the implementation of compelling content and programs across various social platforms that engages and communicates effectively with our audience - Create and manage blogger outreach program by identifying relevant blogs and engage in social conversations to provide reach for key launches, promotions and viral marketing efforts - Manage and oversee a team of interns to provide support for viral marketing initiatives - Stay abreast of key industry trends, competitive insights and emerging social media / marketing / e-commerce technologies
